pricing
Pricing the home correctly
Pricing a home properly is bar none the most important thing you can do as a Realtor. Exceptional Real Estate agents avoid giving in to the desire to say what will make sellers happy just to attract business. Top notch Real Estate agents will price each home using their training, understanding of the market and comparable sales.
communicating properly
Too many Real Estate agents get a client and then only check back in when they get an offer. Real Estate agents should regularly update their customers on the feedback from showings and about anything else that may concern them. Even if there are no offers, keeping in touch lets a seller know that you are doing something – and worth paying for.
Marketing the Property
Marketing is one area where your Real Estate agent should shine. Your agent should be taking great pictures of the property – hiring a professional photographer. Your Real Estate agent should be well versed on how to get the word out using all available marketing channels, not just the Multiple Listing Service (MLS).
Negotiation
The best agents will go out of their way to fight hard for the best terms and conditions for their clients. This, after all, is what they are paid to do. A great Real Estate agent will never think about their pocket book but what makes the most sense for their client. This is one of the reasons why you should never choose and an agent that “needs” to make a sale.
Choose the perfect commission Structure
4%
total fee
- 2.5% Buyers Agent
- 1.5% Listing Agent
- List & Buy with Us
- Professional Photos
3%
Total Fee
- 1.5% Buyers Agent
- 1.5% Listing Agent
- We Bring the Buyer
- Professional Photos
Frequently asked questions
Anybody can say they are interested in buying a house. Not everyone can get pre-approval for a home loan, though. A good listing agent will make sure that buyers are pre-approved – not just pre-qualified. There is a big difference between mortgage pre-qualification and pre-approval. Pre-qualification does not include an analysis of the buyer’s credit report, verify income, or employment, which will be key factors in whether they can get a mortgage. A pre-qualification in most instances is not worth the paper it is written on. You want buyers who have already submitted all information, including a credit report, and been given the go-ahead for a loan. As long as nothing changes with their financial situation or their credit, they should be able to get approval and buy your client’s home.
A seller client may or may not expect a Real Estate to attend the home inspection, but they should do it regardless. By being there for the inspection, the agent gets to hear all the feedback from the inspector first-hand. So when I am asked if a listing agent should attend the home inspection, the answer is a resounding yes!
A good real estate agent will attend the home appraisal, so they can answer the questions the appraiser has and make sure they understand the facts about the home. Appraisers may need feedback from someone who knows the house to do their job. Your Real Estate agent should be there to help clarify any confusion. In many instances, your Realtor will be the best qualified to answer an appraiser’s questions.
Selling a house involves a lot of work. There are so many little details that must be taken care of, which is one of the big selling points for your services. As the closing draws near, you will need to take care of all the loose ends for your client. Making sure the survey has been completed, checking with the lender that the closing documents have been executed 3 days prior to closing and doing a final walk through to make sure everything is the way it should be.